PORTFOLIO
“Mature, involving, inspiring. I’m very impressed.”
- James Hails, Acting Head of Corporate Partnerships, The Stroke Association
This campaign is my answer to D&AD’s brief, focusing on celebrating the importance of writing and in turn promoting the launch of the latest edition of the Copy Book, in a copy-based campaign.
It consists of 3 print pieces and an online campaign.
Its online campaign consists of rolling internet banners targeting related websites and a social media campaign.
I have provided here an example of how the internet banner will look like on a real website. The banner is also a click-through image that leads to the social media campaign.
The social media campaign consists of the utilization of Facebook and Twitter.
We will create a Twitter account where headlines from the campaign are tweeted, while encouraging followers to submit their own version of campaign headlines and promoting the launch date of the Book.
We will also create a Facebook page dedicated to this campaign offering the same activity as the Twitter account. Tweets from the Twitter account will also be linked to the Facebook Fanpage.
There will also be Facebook ads that lead to the promotional page.
NRG / COPY BOOK / METRO / INTERFLORA / DIGNITAS / MONEYSUPERMARKET / BANGKOK TRIBUTE / WRITTEN REVIEWS / OTHER
